Sales Performance Trainer | HRDF TTT #23178 | Kuala Lumpur, Malaysia
Sales Performance Trainer · Co-Creator of the ALPHA Sales System & Co-Author of NeuroSelling
Real results aren't an event. They're what happens when the right framework meets the right team.
The real issue
Sales managers invest in training every year. The team attends, takes notes, and leaves motivated. Three months later, nothing has changed. The same pipeline problems. The same closing rate. The same conversations about what went wrong.
The issue is rarely talent. Most teams already have enough talent. The gap is between what people know how to do and what they consistently do under pressure, in the field, when no one is watching.
Tactics don't close that gap. A framework does.
You don't have a people problem. You have a system problem.
His Signature System
Most sales training gives your team a burst of energy that lasts about three weeks. They come back with new language, new frameworks, and the same closing rate. The training never reached the level where behaviour actually changes.
The ALPHA System works differently. It builds the mindset, methods, and daily habits your people need to perform consistently. Not just when they're inspired. In every real-world conversation that matters.
Stop being skipped. Learn to open with a hookline that makes prospects lean in, a self-introduction that earns instant credibility, and a 60-second pitch that has them asking to hear more.
Most salespeople present before they understand. This phase teaches you to uncover the real buying motive, read the signals, and earn permission to present. By the time you open your deck, the prospect is already halfway there.
You don't need an hour. Learn to deliver a tight, compelling 5-minute case that speaks directly to what your prospect actually cares about, using language that moves people at a level they don't fully realise.
An objection isn't a no. It's a question you haven't answered yet. Learn to preframe resistance before it surfaces, apply the 3F Method to turn hesitation into momentum, and close with calm, earned confidence.
Theory without practice is just knowledge. You leave this phase with your full sales presentation built, rehearsed under real conditions, and a repeatable system that works the next day. Not someday.
Work With Patrick
The ALPHA framework applied to consultative selling. Two intensive days covering how to attract qualified prospects, leverage customer insights, present tailored solutions, handle objections with confidence, and close with a clear action plan.
2 Days · Sales ProfessionalsEquips managers to lead teams through disruption and transformation. Using DOPE profiling and Kotter's 8-Step Model, participants build the mindset and toolkit to gain buy-in, manage expectations, and sustain momentum when change is non-negotiable.
2 Days · Executives & ManagersTwo days that combine the ALPHA Sales System with deep mindset work. Breaking self-sabotage patterns, building real commitment, and walking out with a 6-month execution plan. For sales professionals who are ready to do the hard thing, not just learn the right thing.
2 Days · Sales TeamsA practical framework for navigating complex deals. Covers customer decision psychology, value prepositioning, consultative vs. transactional selling, and strategic persuasion. Participants leave with a structured approach to any negotiation scenario.
2 Days · Sales Professionals & ManagersMost senior managers get promoted and left to figure leadership out on their own. This six-month programme closes that gap. Monthly group sessions plus individual coaching, covering strategic thinking, stakeholder influence, and decision-making under pressure. For leaders who are ready to perform at the next level, not just step into the title.
6 Months · Senior ManagementA compact, high-impact business acumen programme. Covers strategy, market identification, business development, and execution, with business simulations and real case studies. Helps leaders understand how every function drives company growth.
2 Days · Business LeadersA distributor client scaled their sales category from RM 1.2M to RM 3.6M after implementing the ALPHA system.
Client Feedback
I highly recommend Patrick Ooi as a sales or negotiation trainer. He has extensive experience and knowledge and is passionate about helping his clients achieve their training goals. Creative, personable, and highly knowledgeable. Patrick Ooi is an ideal choice for any organisation looking to upskill its people.
Patrick has the ability to identify how you think and how you operate — within the first two hours of training. I attended his Transformative Communication programme and learned how to communicate effectively with different kinds of people. He shared the key to breaking through my own limitations. Highly recommend.
I would highly recommend Patrick Ooi to any company seeking engaging and informative training. His expertise, coupled with his friendly personality and innovative teaching methods, make him a valuable asset to any organisation looking to upskill its sales force.
The Trainer
Patrick Ooi has spent 20 years in sales. Not studying it. Doing it. From Standard Chartered Bank to KOTRA to managing the Nikon brand across Malaysia as Country Sales Manager, his track record tells one story: deals closed, teams built, targets beaten. One highlight: working with a distributor client to scale their sales category from RM1.2 million to RM3.6 million.
In 2019, he joined Abundant Impact — a consortium of 24 specialist trainers delivering corporate L&D programmes across ASEAN — as a Master Trainer. For organisations that need multi-disciplinary programmes or a broader L&D partner, Patrick delivers as part of the Abundant Impact team. For focused sales performance engagements, book directly here. Seven years in the training room, working with teams across Malaysia, Singapore, and Indonesia, from SMEs to multinationals.
The ALPHA System is what that experience produced. Tested in the field. Refined in the training room. Built to work the next day, not just on the day of training.
What drives him isn't the framework. It's the moment a salesperson who has been doubting themselves walks out of the room knowing exactly what to do next — and does it.
Common Questions
The ALPHA Sales System is a structured 5-phase sales framework covering Attract, Leverage, Present, Handle, and Action. Built on NLP methodology and experiential learning, it gives sales professionals a repeatable system for turning prospects into clients. Not occasionally. Consistently.
Yes. Patrick Ooi is a HRDF TTT Certified Trainer (registration #23178), which means all eligible programmes qualify for HRD Corp claimable funding. Malaysian companies can offset training costs through their HRD Corp levy account.
Patrick currently runs six signature programmes: Consultative Selling using ALPHA, Leading Through Change, High Impact Sales and Mindset, Negotiations, Strategic Leadership Accelerator, and New Norm Business Forward. Most run 1 to 2 days and can be tailored to your team's context, industry, and objectives. The Strategic Leadership Accelerator is a 6-month engagement.
Patrick Ooi brings 20 years of front-line sales experience and 7 years as a professional trainer. He holds certifications in Master NLP Practitioner, Design Thinking Co-creation (IBM), MWS International Licensed Trainer, and IR4.0 Future Skills Certified (Malaysia Productivity Corporation). He is based in Kuala Lumpur and works with teams across Malaysia, Singapore, and Indonesia.
Use the Discovery Call form below, email patrick.ooi@abundant-impact.com directly, or WhatsApp +60 12-407 2879. Patrick typically responds within one business day to discuss your team's needs, preferred dates, and programme fit.
Get in Touch
Tell Patrick about your team and what you're trying to break through. No pitch. Just a focused conversation about whether the ALPHA System is the right fit for your organisation.
