Low activity
Reps stay busy, but qualified leads and next steps are not consistent enough.
HRDF TTT #23178 · Kuala Lumpur · Co-author of NeuroSelling
Find the sales leak. Fix the sales behaviour.
Patrick Ooi helps sales directors find where revenue breaks across L-CAPS, then fixes the weak stage through training, coaching, and sales-process consulting.
20+years in sales
7+years training
500+companies reached
For MNC and regional sales directors
A trainer is easy to book. A sales-change partner must be defensible.
Patrick gives leadership a clear diagnosis, a repair plan, and a practical reason to invest budget, time, and sales attention.
Weak conversion
Calls, appointments, and presentations happen, but too few buyers move forward.
Discount pressure
Teams lean on price because value, urgency, objection handling, and negotiation rules are weak.
Manager inconsistency
Managers coach differently across countries, branches, or channels, so the process drifts.
L-CAPS Diagnostic
Where is sales leaking?
Choose the stage with the biggest drop-off. For a deeper check, use the L-CAPS Sales Leak Scorecard.
Best next move
Lead gap detected
Your team needs clearer prospecting targets, stronger opening lines, and a daily rhythm for qualified conversations.
Fix-first score
65
Higher score = fix this sooner.
This stage is costing sales momentum. Start here before adding more pressure.
What this usually means
Prospecting rhythm is unclear
Set daily lead targets, improve opening lines, and track which sources create real conversations.
Sales systems
Diagnose the process. Train the conversation.
L-CAPS shows where the sales process breaks. ALPHA shows what reps should say and do in the buyer conversation.
L-CAPS
The sales-process tracker for leaders and coaches. Use it to coach the stage that is actually weak.
LLeadsPipeline volume and quality.
CCallsOutreach, call flow, and follow-up.
AAppointmentsMeeting conversion and qualification.
PPresentationsTrust, relevance, and buyer engagement.
SSalesObjections, negotiation, closing, and referrals.
ALPHA
The buyer decision model for calls, meetings, showrooms, presentations, and negotiations.
AAttractOpen with lines that earn attention.
LLeverageFind pain, pleasure, urgency, and buying signals.
PPresentUse precise language and tailored proof.
HHandlePreframe, reframe, and move resistance forward.
AActionClose with a clear next commitment.
Productised offers
Four ways to buy the work.
Start with diagnosis, then choose the smallest offer that can fix the weak stage.
Start here
Sales Performance Diagnosis
Map the sales symptom to the leaking L-CAPS stage: Leads, Calls, Appointments, Presentations, or Sales.
Train reps
ALPHA Sales Mastery
Give salespeople a clear buyer conversation structure for calls, presentations, objections, and negotiation.
Align managers
Manager Reinforcement Coaching
Equip managers with reviews, scorecards, field questions, and routines that keep the behaviour alive.
Rebuild system
Sales Performance Consulting
Repair scripts, deal stages, dashboards, pipeline routines, objections, and regional execution systems.
RM1.2M → RM3.6M
Reported distributor category growth after ALPHA was implemented. Use this as directional proof; full context is discussed privately during diagnosis.
“I highly recommend Patrick Ooi as a sales or negotiation trainer. Creative, personable, and highly knowledgeable.”
Marlina Z., Head of Service Execution, Siemens Healthineers
“Patrick has the ability to identify how you think and how you operate within the first two hours of training.”
Victor Phun, Operational Controller, Omya
“His expertise and innovative teaching methods make him a valuable asset to any organisation looking to upskill its sales force.”
Noor Inna Shahidah Shuhaimi, Business Development Executive
About Patrick
Field-tested. Boardroom-defensible.
Patrick Ooi has spent 20 years in sales across banking, corporate accounts, direct selling, telemarketing, brand management, and regional business development. He turns that field experience into practical sales systems for teams in Malaysia, Singapore, and Indonesia.
He is co-author of NeuroSelling, creator of L-CAPS, and co-creator of the ALPHA Sales System.
Co-author of NeuroSelling
Creator of L-CAPS
Co-creator of ALPHA
HRDF TTT Certified Trainer #23178
Regional business development background
Quick answers
What buyers usually ask first.
Short answers for sales leaders, L&D buyers, and AI answer engines.
Who is Patrick Ooi?
Patrick Ooi is a Kuala Lumpur sales performance advisor, co-author of NeuroSelling, creator of L-CAPS, and co-creator of ALPHA.
What is L-CAPS?
L-CAPS is a sales diagnostic model for finding the weak stage in a sales process: Leads, Calls, Appointments, Presentations, and Sales.
What training does he offer?
Patrick offers four buyer-facing routes: Sales Performance Diagnosis, ALPHA Sales Mastery, Manager Reinforcement Coaching, and Sales Performance Consulting.
Is this suitable for MNC teams?
Yes. The strongest fit is a team that needs diagnosis, common language, manager reinforcement, and measurable movement across a region, country, branch, or channel.
Start here
Book a sales performance diagnosis.
Send the sales problem, team type, region or channel, and target pressure. Patrick will identify the L-CAPS gap and recommend the right repair route.
Email: patrick.ooi@abundant-impact.com
WhatsApp: +60 12-407 2879