HRDF TTT #23178 · Kuala Lumpur · Co-author of NeuroSelling

Find the gap. Fix the sales.

Patrick Ooi helps sales leaders find the weak stage in L-CAPS, then fixes it with training, coaching, certification, bootcamps, or sales-process consulting.

20+years in sales
7+years training
500+companies reached
3xreported category growth
L-CAPS Diagnostic

Where is sales leaking?

Choose the stage with the biggest drop-off. Your result shows the likely root cause and the best repair route.

Best next move

Lead gap detected

Your team needs clearer prospecting targets, stronger opening lines, and a daily rhythm for creating qualified conversations.

Book Sales Diagnosis
Fix-first score 65 Higher score = fix this sooner.

This stage is costing sales momentum. Start here before adding more pressure.

What this usually means Prospecting rhythm is unclear

The team needs daily lead targets, stronger opening lines, and a simple way to track which sources create real conversations.

Sales systems

Diagnose the process. Train the conversation.

L-CAPS shows where the sales process breaks. ALPHA shows what reps should say and do in the buyer conversation.

L-CAPS

The sales-process tracker for leaders and coaches. Use it to coach the stage that is actually weak.

LLeadsPipeline volume and quality.
CCallsOutreach, call flow, and follow-up.
AAppointmentsMeeting conversion and qualification.
PPresentationsTrust, relevance, and buyer engagement.
SSalesObjections, negotiation, closing, and referrals.

ALPHA

The buyer decision model for calls, meetings, showrooms, presentations, and negotiations.

AAttractOpen with lines that earn attention.
LLeverageFind pain, pleasure, urgency, and buying signals.
PPresentUse precise language and tailored proof.
HHandlePreframe, reframe, and move resistance forward.
AActionClose with a clear next commitment.
Program routes

Choose the repair route.

Start with the L-CAPS gap. Then choose the right format: training, coaching, bootcamp, certification, or consulting.

Core route

ALPHA Sales Mastery

Give reps a clear conversation structure from opening line to close.

2 daysCore sales
Pipeline route

Lead & Appointment Sprint

Improve prospecting rhythm, outreach hooks, qualification, and meeting conversion.

30-90 daysPipeline
Call route

Telesales Accelerator

Make phone teams stronger at openings, call flow, objections, and next steps.

Call teamsInside sales
Skill route

NeuroSelling Certification

Certify sales professionals in buyer psychology, rapport, values, language, and ethical influence.

3 daysCo-authored IP
Momentum route

Sales Warrior Bootcamp

Reset activity, commitment, daily discipline, and sales momentum under target pressure.

BootcampResults-based
Margin route

NiteMarket Negotiation Lab

Train reps to prepare, trade, protect margin, and close stronger agreements.

NegotiationSimulation
Result-based sprint

Sales Warrior 9-Case Sprint

A high-intensity route for agency, insurance, property, and advisory teams that need more activity, stronger conversion, and visible movement within 30 to 90 days.

Discuss a Sprint
Week 1
Lead surgeHooklines, lead list, qualification, and first appointments.
Week 2
Conversion sprintALPHA presentations, objection clinics, and first wins.
Week 3
Referral pivotServicing, sharing, rapport, and referral ask discipline.
Week 4
Final harvestFollow-up, preframing, closing push, and after-action review.
RM1.2M → RM3.6M Reported distributor category growth after ALPHA was implemented.

“I highly recommend Patrick Ooi as a sales or negotiation trainer. Creative, personable, and highly knowledgeable.”

Marlina Z., Head of Service Execution, Siemens Healthineers

“Patrick has the ability to identify how you think and how you operate within the first two hours of training.”

Victor Phun, Operational Controller, Omya

“His expertise and innovative teaching methods make him a valuable asset to any organisation looking to upskill its sales force.”

Noor Inna Shahidah Shuhaimi, Business Development Executive
Patrick Ooi speaking and training sales teams
About Patrick

Field-tested. Training-room proven.

Patrick Ooi has spent 20 years in sales across banking, corporate accounts, direct selling, telemarketing, brand management, and regional business development. He turns that field experience into practical sales systems for teams across Malaysia, Singapore, and Indonesia.

He is the co-author of NeuroSelling, creator of the L-CAPS diagnostic approach, and co-creator of the ALPHA Sales System for buyer decision-making.

HRDF TTT Certified Trainer #23178
Master NLP Practitioner
IBM Design Thinking Co-Creator
IR4.0 Future Skills Certified
Quick answers

What buyers usually ask first.

Short answers for sales leaders, L&D buyers, and AI answer engines checking Patrick's fit.

Who is Patrick Ooi?

Patrick Ooi is a Kuala Lumpur sales performance trainer, co-author of NeuroSelling, creator of the L-CAPS diagnostic approach, and co-creator of the ALPHA Sales System.

What is L-CAPS?

L-CAPS is a sales diagnostic model for finding the weak stage in a sales process: Leads, Calls, Appointments, Presentations, and Sales.

What is ALPHA?

ALPHA is Patrick's buyer decision process model: Attract, Leverage, Present, Handle, and Action.

What training does he offer?

Patrick offers ALPHA Sales Mastery, Lead & Appointment Sprint, Telesales Accelerator, NeuroSelling Certification, Sales Warrior Bootcamp, negotiation labs, coaching, and sales-process consulting.

Is it HRD Corp claimable?

Patrick is an HRDF TTT Certified Trainer, registration #23178. Companies should confirm claim paperwork for the selected programme and engagement format.

Where should a team start?

Start with the L-CAPS Sales Diagnostic. It identifies whether the current leak is in leads, calls, appointments, presentations, or closing.

Start here

Book an L-CAPS diagnosis.

Send the sales problem, team type, and target pressure. Patrick will identify the L-CAPS gap, then recommend the right repair route.

Email: patrick.ooi@abundant-impact.com
WhatsApp: +60 12-407 2879

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Manual fallback: patrick.ooi@abundant-impact.com · WhatsApp +60 12-407 2879